The following are characteristics of a good policy brief:
It targets the appropriate audience
It is focused – every sentence is the brief is focused on the issue at hand.
It is concise - every sentence in the brief is necessary to support the recommendation of the brief.
It does not contain academic analysis –The readers of a policy brief are not interested in analysis of the research methodologies used to produce the evidence. They are interested in the evidence itself.
It does not use jargon - it uses clear, understandable language. Look at this example:
Note that the policy brief replaces industry vocabulary like "agronomic" and "vegetative" with explanations that are more understandable to the intelligent non-expert..